Concerning search engines, Google is seen to be at the top of its game. Back in the day, it used to be Yahoo who was setting the pace. However, Google’s lightning-quick searches and their comprehensive documenting of the web ensured they came out victorious.
What is more, they are a runaway success as a search engine thank to their effectiveness. Bing is yapping at its heels, though. But, most searchers are more likely to type in a search query on Google as they find more quickly what they want than anywhere else.
Moving Mountains – Portland SEO companies know all too well that any search engine placement strategy has to address Google first and foremost. It does not mean you must ignore their competitors. Yahoo has put out a brilliant style guide book that covers a host of aspects on how to write for the web, including a couple of common sense SEO tips.
Google also offers some smart tips and guidelines that’ll help your website gain a better place in their search results. Not only that, many of these tips relate to improving the structure and layout of your site as a whole. It would be useful to speak to prominent SEO services NYC about pulling this off as they know the best way to make it happen.
In fact, their technical tips are worth investigating by either you or your appointed Portland SEO company. Failing to follow the right sort of guidelines could see your website being penalized for something you might not realize is happening such as an unpatched security hole, or even spammers who leave unsolicited advertising links on your blog posts.
Choosing a Professional SEO Service in Portland
Tread carefully when choosing an SEO company in NYC to work with. Plenty of SEO companies are about, and the vast majority are legitimate such as Moving Mountains Advisors. Display caution and beware of companies that adopt automatic methods to try to improve your ranking. Dodgy software exists that does things like link to your website from dozens of fake websites or news articles in a bid to artificially inflate its importance and improve your ranking.
Besides, people adopt all sorts of sneaky techniques to cheat the search engines, for example, some repeat keywords dozens of times on a page but change the font color to the same shade as the background so it can’t be seen. Google tries its best to detect duplicate or bogus websites that seek to beat the system. If they do not catch you first, it is likely that they eventually will, and then they will drop your website from the index altogether. The best way to increase your ranking is to build up a bona fide reputation and forge genuine partnerships with websites that endorse you.
Another essential place for an SEO master in Portland to visit is Google Webmaster Central. Once your site has been registered, you just have to wait a few days until they collected enough data. This way you will know exactly how Google sees your site and thus know how to improve its efficiency. Some of the things they will tell you would include:
- Search queries – This would be the search terms people make use of to find your site. Optimization companies would monitor your incoming traffic and web analytics
- Keywords – These would refer to descriptive words that Google thinks are relevant to your site. Should these be wide of the mark, then you need to rethink your content strategy.
- Diagnostics – Do any security holes exist on your site that could result in malicious activity? Are there any links to pages that no longer exist, which may confuse the Google robot and deter your visitors? What about any improvements to your HTML, such as avoiding duplicate meta descriptions?
- Fetch as Googlebot – How does the Google robot see a particular page of your site? Enter its URL and Google will fetch your page and bring your result within a few minutes.
MM – SEO companies in Portland have more advanced tools at their disposal. What is more, they have the know-how on how to make content more enticing and which backlinks work best.